SALETELLIGENCE guest on the Healthcare Changers Podcast
Martin Walter from SALETELLIGENCE, together with Dominik Flener and René Neubach, spoke on the Healthcare Changers Podcast about the exciting topic “From data graveyard to data treasure – a cross-section through the data spectrum”.
On the one hand, current developments in the data sector were examined and evaluated in more detail, but also the current possibilities were discussed: e.g. how to expand classic targeting questions with the dimension of “digital affinity” and much more.
The result was a really exciting conversation.
The podcast can be found on the following platforms:
SpitalNavigator Austria: The case NUmbers for 2020 are herE
As a valid and objective data source, the SALETELLIGENCE SpitalNavigator can provide valuable insights into customer potential in hospitals for a wide range of diseases and indications.
Since a few days, the new annual numbers for a large number of diagnoses & services are available down to hospital level for the data year 2020!
Our Navigator contains all hospitals and their departments including further information (e.g. beds, equipment, etc.). In addition, the tool contains >5,000 outpatient departments/special outpatient departments incl. department affiliation, opening hours and contact persons.
All data can be queried as often as desired and by up to 20 users within the company. In addition, numerous functions for selection and analysis are available, so that an optimal data source is available in the hospital sector. Learn more about the tool here.
Corona effect on hospital case numbers 2020
The data year 2020 was a special one due to the Corona pandemic and has led to major changes in the entire health system, but especially in the hospitals. This becomes clear when one looks at the current hospital case numbers in detail:
- If one looks at the hospitals with reported case numbers for 2019 and 2020, a clear decrease in the total case numbers of approx. 18% can be seen for 2020.
- The areas of “Respiratory system”, “Pregnancy and birth”, “Transplants” and “Other areas” have only fallen slightly per category (please see following chart). In the areas of “Eye”, “ENT and face and teeth” as well as “Skin and breast” there were significantly fewer cases.
- Interesting changes can also be seen per fine category: e.g. pneumonia has risen sharply while the number of caesarean sections has hardly changed. Tonsil operations, on the other hand, have fallen sharply.
Rare Disease Day 2022
Rare diseases are a great challenge, especially for the patients affected and the doctors treating them. Often, the path to a suitable diagnosis and thus also to a targeted therapy is very long and rocky. Rare Disease Day is intended to draw attention to the large number of these diseases.
Even for the healthcare industry, the distribution of an orphan drug cannot be compared to other pharmaceutical products. Classical methods of sales force planning usually do not work and creativity and new ways are required.
With our data and solutions, we have been supporting companies very successfully with their orphan launches for many years. In doing so, we develop new ideas and procedures specifically for the respective issue, e.g. for target group definition and processing.
Learn more about one of our implementation examples in our case study.
22nd World Cancer Day
On 04 February 2022 is the 22nd World Cancer Day with the motto “Closing gaps in care”.
For some years now, there has been a multitude of highly innovative therapies, as a result of which the 5-year survival rates of most tumour types are steadily increasing.
When it comes to the issue of gaps in care, the targeted and timely dissemination of information about new therapies & products to physicians plays an important role, among other factors.
With our data-based methods for identifying potential, we can optimally support this step for pharmaceutical sales forces. We combine in-house knowledge with regional market information and very detailed and extensive desk research. The resulting data cube is then analysed with statistical models refined over many years and converted into concrete recommendations.
In this way, new information reaches the relevant doctors early and precisely, and patient care is further improved.
Learn more about our data-based targeting solutions here.
Christmas Bakery 2021
Finally back – After the Corona break last year, the SALETELLIGENCE team has now mixed great ingredients again, kneaded many kilograms of dough and shaped numerous cookies.
Our traditional Christmas cookies baking has once again brought us a lot of joy. If you would like to try out the delicious recipes, just use the link below.
Have fun baking and enjoy the Advent season!
Christmas Bakery 2021 – THe recipes
This year, we are foregoing gifts to our customers and instead supporting the mourning work at the Bethel Children’s Hospice with a donation of 3,000 euros.
Long before the last phase of a child’s life begins and often long after the death of the sick child, the Bethel Children’s and Youth Hospice supports families on the path of saying goodbye: to a loved one and to dreams and life plans!
For those affected, this support is a very important help, as they very often remain alone with their loss. Friends and family members often do not know how to deal with the situation and in many cases withdraw. Thus, the children’s and youth hospice becomes an important contact point for the families, who gratefully take advantage of the offer of grief counselling.
Since the health insurance companies do not cover the costs of this offer, the families can only be helped with the help of donations. An important institution from Bielefeld that we are happy to support!
Data merging 4.0: Use of fuzzy algorithms
Large amounts of data from many different and unlinked data sources are a real challenge in data processing. Often there are no unique keys for linking in different data sources. Furthermore data records that are actually the same easily have different spellings & misspellings, missing information or double entries (duplicates).
Therefore, e.g. address matching of different data sources is often only possible with a lot of time (often also manual checks). Due to this reason matching tasks are only carried out when absolutely necessary.
But: it is precisely well-linked data that brings the real added value for analysis and practical use by the staff!
Since we are confronted with the issue of data merging / matching on a daily basis in our projects, we have taken our existing matching procedures to the next level. We now use fuzzy algorithms that can optimally support us in finding data matches. Of course, detailed cross-checking is still done manually for quality assurance.
In this way, we regularly achieve very high assignment rates, which then provide a high added value for further processing and our analysis questions.
So if you also despair of your unlinked data, then contact us directly!
Webinar: Digital Opinion Leader
Drive the identification of digital opinion leaders through targeted research and gain important customer insights as well as deep insights into the use of social and digital media – in our free webinar, we illustrate the idea, procedure and benefits of targeted DOL identification.
A systematic search in social and digital media delivers influencers ranked according to their importance as well as a comprehensive, detailed list of links and information. The methodology is equally suitable for blockbusters, rare diseases, medical technology, OTC products and many more.
Dr. Elke Rübenkamm shows the procedure, explains the contents and the results achieved and then describes the possible applications.
Date:
Thursday, 24 June 2021 at 10:30 a.m.
The duration is 45 minutes, participation is free of charge.
If you are unable to attend this appointment, please contact Dr. Rübenkamm to arrange an alternative date. We look forward to your participation and an interesting webinar!
Hospital Navigator: new annual figures available now
The current Corona situation is currently making access to clinics and contacts massively more difficult. At the same time, all companies are faced with the challenge of proactively countering declining sales and preserving sales opportunities. Resources must currently be used as sensibly as possible more than ever before.
With the new quality reports, an excellent source of data is available for this. The brand new 2019 figures (the last figures without Corona effect) are now available. Our web tool Hospital Navigator (also available for Austria and Switzerland) provides you with optimal support in using this data:
- Simple and intuitive operation
- Extensive and detailed analysis functions
- Further advantages such as CRM matching, free training, any number of users, exports and much more.
Our customers confirm: Hospital Navigator for the use and analysis of clinic case numbers is currently the best tool on the market.
Request further information now and see for yourself:
Request more information now
Data and health – It is no wonder that the approach of the German Bone Marrow Donor Centre appeals to us and that we have decided to donate 3,000 euros to the DKMS this year instead of gifts to our customers.
Leukaemia, like other diseases of the blood-forming system, belongs to the group of blood cancers. Stem cell transplants are often the only chance for a cure. However, the probability of finding a matching donor is very low. Only about one third of patients find a donor in their own family, as the tissue characteristics have to match 100%. Therefore, having as large a database of potential donors as possible is crucial to finding the right “twin”.
In addition to the financial support, we have also promoted the project to our employees and found that a large number are already registered with the DKMS and other employees have now registered there.
Further information about the DKMS can be found here.